I create things that turn people who care into people who act.
Design + DeliveryI led the design and delivery of AHA’s website. It won gold and silver at the 2026 W3 Awards.
AHA had credibility and a track record. What they didn't have was a brand that showed it. As the design and delivery lead at August, I led the work on a new visual identity and website design, resulting in a more compelling reflection of the expertise and reputation AHA had already built over time. The site won gold for Professional Services and silver for Website Redesign at the 2026 W3 Awards.
What I doMy job is to make it easy for people to do exactly what you hoped they’d do. On your website. In your donation form. On the booking page. And with the team and stakeholders who make it all happen.
At August, I lead UX, product, design, and delivery for partners like AHA, Animals Australia, Vinnies, Guide Dogs, and REA.
DeliveryI was brought in after the Wilderness Society’s rebrand had stalled. It launched with a PR reach of 60 million.
New brand, new website, celebrity-endorsed campaign. Tight budget, tighter deadline. We had two external agencies plus a team of in-house creatives. I ran the lot, reporting to the COO while the organisation was going through a lot of change.
Design + DeliveryExpanded a bare-bones brand into a network-wide design system across 9 editions.
I was the first designer they ever hired. I expanded the brand and built the system behind it from scratch, so every edition could sound like itself and still be recognisable as part of something bigger. There was no product manager, so I shared that job with the head of engineering. When he left, I helped hold the team together.
A hybrid designer and delivery manager.
I’m a unique combo. A designer who can manage the team, project and stakeholders. A manager who can design.
Over the last 15 years, I’ve worked on legal tech, fundraising, ecommerce, editorial, CRM enhancements, print-on-demand automations, configuration tools, personalisation journeys, LLM integrations, marketing websites, awareness campaigns, and much more. Never keeping to one lane. Always bridging design + delivery.